Unlocking the Secrets of SEO
Having a strong brand makes everything in SEO easier. Brands have better user signals on their sites, better click-through rates in the SERPs, and get preferential treatment from Google. Google’s algorithms elevate sites with strong brand signals …
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Google has updated Maps to include product-specific search capabilities, just in time for the holiday shopping season. This feature allows consumers to search for specific items and find nearby stores with available inventory. Key Features …
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Google Maps now will show you products from nearby stores if you search Google Maps for product related queries. Google wrote, “Now, you can search in Google Maps for items like pickleball rackets, board games, …
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Google started showing seller ratings and product ratings together in Shopping ads, a feature previously available separately. Key details: Seller ratings reflect the overall store experience, including shipping, customer service and packaging. Product ratings are …
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Google is experimenting with new search ad formats in the form of expandable sponsored ads and in-ad search refinements. Details: Expandable search ads: Users can expand or collapse sponsored search ads. Expanded view shows a …
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Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos …
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Google has announced an update to its Search Central documentation, introducing support for certification markup in product structured data. This change will take full effect in April and aims to provide more comprehensive and globally …
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Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously. Google recommends including Product markup in initial HTML for best results. JavaScript-generated markup can lead to …
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Google Ads added a new Categories tab under the Products section. It appears to pull from the google_product_category attribute. Why we care: These ecommerce insights may give you a clearer view of performance metrics, demand …
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In the latest edition of Google’s SEO office-hours Q&A video, Senior Search Analyst John Mueller addressed concerns about inaccurate prices in search results. His advice may be helpful if you’re having similar problems with Google …
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