Google’s updated site reputation abuse policy attempts to tackle a growing issue in search: large, authoritative sites exploiting their domain strength to rank for content they don’t own or create. While the policy is a …
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Tag: Policy
Google site reputation abuse policy now includes first-party involvement or oversight of content
Google has updated its site reputation abuse policy to no longer say that first-party involvement or oversight of content is excluded from this policy when those sites use third-party content to exploit its search rankings. …
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Google Strengthens Policy Against Site Reputation Abuse
Google has issued new clarification for its site reputation abuse policy, which was launched earlier this year. It targets “parasite SEO” practices where websites leverage established domains to manipulate search rankings through third-party content. Chris …
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Google cracks down on ad policy violators with harsh new penalties
Google is set to update its third-party policy in November 2024, introducing severe consequences for those enabling significant or sustained policy violations. Details: New penalties target third parties that enable significant or sustained policy violations …
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Google Ads announces 11-year data retention policy
Google Ads is set to implement a new data retention policy, limiting historical data access to 11 years. As data privacy concerns continues to grow, tech companies may need to adjust their data retention policies. …
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Google Updates Robots.txt Policy: Unsupported Fields Are Ignored
Google limits robots.txt support to four fields, clarifying its stance on unsupported directives. Google only supports four specific robots.txt fields. Unsupported directives in robots.txt will be ignored. Consider auditing your robots.txt files in light of …
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Google Updates Their Spam Policy Documentation
Google updated their spam documentation, adding a new definition of site reputation abuse as the largest single change, followed by additional information about manual action consequences. The remaining updates are a content refresh aimed at …
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