Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool for home …
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Key Google Search Console metrics to monitor every month
Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX Advanced 2024 …
Continue readingKey SEO, UX and CRO tips to boost brick-and-mortar retail sales
The same SEO, UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches …
Continue readingKey trends and 7 predictions
Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is …
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