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YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for Android, and broader access to the Brand Connect tab in YouTube Studio. Longer Shorts Update YouTube has …
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YouTube is rolling out an update with changes across desktop, mobile, TV, and YouTube Music. Key Changes & New Features User Interface The update brings visual changes to YouTube’s interface across all platforms. These changes …
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Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Google introduced a new Realtime pages report in Analytics. The report shows live page views and active …
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Reddit is enhancing its advertising platform with new keyword targeting capabilities, aiming to improve ad relevance and performance for advertisers. The big picture. Reddit is leveraging its community-driven structure to provide contextual advertising opportunities, potentially …
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New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta …
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Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter privacy …
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Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for …
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Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers …
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Google has announced changes to its consent management tools to address the challenges advertisers face with evolving privacy regulations. According to Google’s Ads Liaison, Ginny Marvin, the new integrated Consent Management Platform (CMP) setup will …
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Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with …
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