In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites. The video focuses on three aspects of website internationalization: Website structure Hreflang attributes …
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Optimizing For Google’s New Landscape And The Future Of Search [Webinar]
AI is rapidly changing how search engines like Google rank websites. To stay competitive, it’s essential to know which ranking signals matter most and how to optimize for them. Join us for our upcoming webinar …
Continue readingGoogle’s AI Overviews Avoid Political Content, New Data Shows
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics. Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most …
Continue readingGoogle’s Search Liaison Addresses Brand Bias Concerns
In a recent interview with Aleyda Solis, Google’s Search Liaison, Danny Sullivan, discussed the company’s approach to ranking smaller websites versus larger brands. This topic has long been a point of contention, with concerns that …
Continue readingWill Google’s defense hold up against DOJ antitrust claims?
Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s claims miss the mark. Even though Nobel Prize-winning economist Paul Milgrom provided supportive testimonies, …
Continue readingGoogle’s Guidance About The Recent Ranking Update
Google’s Danny Sullivan explained the recent update, addressing site recoveries and cautioning against making radical changes to improve rankings. He also offered advice for publishes whose rankings didn’t improve after the last update. Google’s Still …
Continue readingGoogle’s Danny Sullivan on algorithm impacts
Publishers impacted by recent Google algorithm updates might never fully recover to previous traffic levels. That’s one thing that stood out to me in a newly published interview with Google Search Liasion Danny Sullivan, conducted …
Continue readingGoogle’s AI Overviews Slammed By News Publishers
Since its U.S. launch in May, Google’s AI Overviews feature has created controversy among news publishers. The generative search tool attempts to directly answer queries by synthesizing information from web sources into AI-generated overviews. While …
Continue readingHow Google’s New Gemini Gems AI Experts Can Boost SEO
Google announced a new feature for Gemini AI called Gems that are pre-defined specialized experts to help users code, coach, create content, brainstorm and handle other tasks. Gems will soon roll out with premade experts and …
Continue readingGoogle’s New Support For AVIF Images May Boost SEO
Google announced that images in the AVIF file format will now be eligible to be shown in Google Search and Google Images, including all platforms that surface Google Search data. AVIF will dramatically lower image …
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