LinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using LinkedIn’s first-party data. This update aims to …
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How To Choose The Right Bid Strategy For Lead Generation Campaigns
Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and assigning the right values for …
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