Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate the best publisher inventory and audiences for their advertising campaigns. Key details: The new “curation” …
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Tag: curation
Google adds ad inventory curation, programmatic tools for agencies
Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows. How it works: Curation: Allows agencies to …
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