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Google has updated its Business Profile rules for service-area businesses that sell age-restricted products. Now, businesses selling alcohol, cannabis, weapons, and similar items must have a physical storefront to maintain their Google Business Profile. We …
Continue reading![5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]](https://seopark.org/wp-content/uploads/2024/11/5-B2B-Customer-Retention-Strategies-To-Drive-Repeat-Business-Webinar-840x525.png)
In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch this webinar on-demand for proven techniques to build long-term relationships …
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Categories on your Google Business Profile (GBP) are among the top factors for local search rankings. It’s essential to choose the right primary and secondary categories to ensure your business appears in relevant searches. If …
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Google Ads is piloting a new feature called Business Links. This is a specialized asset type for targeting diverse customer intents within a single search ad. By allowing multiple customized headlines per link, Business Links …
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A British couple’s legal battle against Google’s search practices has concluded. Europe’s highest court upheld a €2.4 billion fine against Google, marking a victory for small businesses in the digital marketplace. Background Shivaun and Adam …
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Google responded to the U.S. Department of Justice (DOJ) antitrust proposals for breaking up the company to address its dominance in search and online advertising, asserting that the remedies will harm user security, raise costs …
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Measuring PPC success can be challenging when teams lack clear, actionable metrics. Without the right KPIs, it’s challenging to know whether your paid media campaigns or business initiatives are truly performing. This lack of clarity …
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Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate …
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Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies. Meta has informed businesses of upcoming changes …
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Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on the …
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