Categories on your Google Business Profile (GBP) are among the top factors for local search rankings. It’s essential to choose the right primary and secondary categories to ensure your business appears in relevant searches. If …
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Tag: business
Google pilots Business Links to boost Search Ad engagement
Google Ads is piloting a new feature called Business Links. This is a specialized asset type for targeting diverse customer intents within a single search ad. By allowing multiple customized headlines per link, Business Links …
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Google Loses €2.4B Battle Against Small Business Founders
A British couple’s legal battle against Google’s search practices has concluded. Europe’s highest court upheld a €2.4 billion fine against Google, marking a victory for small businesses in the digital marketplace. Background Shivaun and Adam …
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5 Ways DOJ Proposals Harm Business and Consumers
Google responded to the U.S. Department of Justice (DOJ) antitrust proposals for breaking up the company to address its dominance in search and online advertising, asserting that the remedies will harm user security, raise costs …
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5 KPIs to measure paid media success and 5 to measure business success
Measuring PPC success can be challenging when teams lack clear, actionable metrics. Without the right KPIs, it’s challenging to know whether your paid media campaigns or business initiatives are truly performing. This lack of clarity …
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Meta to restrict data in Business Tools, impacting ad targeting
Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate …
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Meta Announces Updates To Business Tools Affecting Advertisers
Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies. Meta has informed businesses of upcoming changes …
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Google Business Profile Video Verification Best Practices
Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on the …
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Adtech antitrust trial judge blasts Google’s business practices
Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antitrust trial delivered sharp criticism of the tech giant, signaling possible consequences for its business practices. What happened: During the pre-trial motion …
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