Paid search advertising has many arms. Marketers spend years crafting strategies to drive results through Google Ads, Microsoft Ads, and more. Of these many strategies adopted by brands and agencies, in my experience over the …
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Tag: bidding
How To Optimize Value-Based Bidding For Maximum ROI
This is it, the final chapter in our journey to mastering value-based bidding! We have covered a lot of ground, from determining whether value-based bidding is a fit for your business, to understanding what data …
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Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen
Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values for the conversion actions that are important to your business. We know this step is …
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Google Ads To Phase Out Enhanced CPC Bidding Strategy
Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns. This change, set to roll out in stages over the coming months, marks the end of an …
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Is Value-Based Bidding Your Ticket To Higher Quality Leads?
For lead gen marketers, we know it’s not just about generating leads; it’s about attracting the right leads – those that are most likely to convert into valuable customers. Value-based bidding is a strategic approach …
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Google SA360 now supports Microsoft automated bidding
Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies. Why we care. Enterprise advertisers can now optimize their campaigns across multiple search engines more …
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