Topic clustering is my preferred approach for building topic authority in SEO. Even without the benefits of keeping content organized and easy to expand, it encourages SEOs to prioritize user intent and relevance over just …
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Tag: Avoid
How To Avoid Search Budget Cannibalization For A Better Share Of Spend
In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited …
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Bad & Toxic Backlinks You Should Avoid
Link building is a complicated art form with many different tactics and approaches. Despite being one of the most mature processes in SEO, there’s still much disagreement about what makes a “bad” or “good” link …
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Google’s AI Overviews Avoid Political Content, New Data Shows
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics. Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most …
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Advanced Strategies And Pitfalls To Avoid
Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach cross-channel advertising. But while this AI-powered campaign has been a game-changer for many, particularly in ecommerce, its application for lead …
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