Automattic announced the acquisition of WPAI, a company that creates AI-powered functionalities that make WordPress easier and more efficient to use. The core technologies of the current apps will be integrated into new offerings by …
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How to optimize PPC customer acquisition cost for B2B
In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple touchpoints along the …
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