“Seriously though I was so confused when our advantage plus campaign dropped 40% in spend yesterday. Now I know” said brewsawa on X.
“This caused a chaos in my account fortunately found it and now feeling great. They’re sneaky thefts” said Rajesh Kumar.
“It actually turned off profitable ad sets and slowed our ad spend. It also combined some of lookalike audiences but thankfully we caught it. Basically it was defeating the purpose of segmenting them.” Heather Brousell, Lead Generation Ad expert told Search Engine Land.
Bottom line. Advertisers should check their accounts immediately and decide whether to keep this feature enabled based on their comfort level with automated campaign management.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.