LinkedIn tests personal post boost option

LinkedIn tests personal post boost option

Key concerns: As much as this feature may seem like a move in the right direction, it’s frustrating to see LinkedIn limit post visibility regularly, even for those with large networks and meaningful engagement. Many of us feel forced to pay for reach that should be organic, similar to Facebook’s shift to a pay-to-play model years ago.

Recently key issues like broken content distribution, low organic reach, erosion of trust and engagement not equals to visibility was raised by Tammy Graham (Head of Business Development & Marketing at Scarab Digital).

What’s next. Potential wider rollout expected in 2025, creating new opportunities for professional personal branding.

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