Breeze Intelligence
Combines HubSpot customer data with third-party sources to build richer profiles.
Ng stated:
“It’s really important that we’re bringing together data that can be trusted. We know your AI is really only as good as the data that it’s actually trained on.”
Addressing AI Content Quality
While prioritizing AI-driven productivity, Ng acknowledged the need for human oversight of AI content:
“We really do need eyes on it still…We think of that content generation as still human-assisted.”
Marketing Hub Updates
Beyond Breeze, HubSpot is updating Marketing Hub with tools like:
Content Remix to repurpose videos into clips, audio, blogs, and more.
AI video creation via integration with HeyGen
YouTube and Instagram Reels publishing
Improved marketing analytics and attribution
The announcements signal HubSpot’s AI-driven vision for unifying customer data.
But as Ng tells us, “We definitely think a lot about the data sources…and then also understand your business.”
HubSpot’s updates are rolling out now, with some in public beta.
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