Here’s a screenshot from his video:
Here’s the AI search results showing multiple pages in the results:
The above image shows that the AI history surfaced more than just one page and the other pages weren’t about a shirt that said England, only the one. So it could very well be that the AI history was surfacing the England page not because it had the word England in the image but because it was relevant for the words Burberry and Sweater. But again, it could be because the word was in the image, this is something that needs clarification.
Osmani then offers two more examples that show how using keywords that appear in the page content will help surface web pages that a user had previously visited.
AI Browser Search Documentation
Google maintains a help page dedicated to this new feature where it lists the following tips that also give more information about how the AI browser search works.
“When you search short and simple text, you’ll be matched directly to the page title or URL. You won’t find an AI-powered result.
You can rate the best match result. At the bottom of the best match result, select Thumbs up or Thumbs down .
If you select Thumbs down , you can provide additional feedback on why the result didn’t meet your needs.
You can also search for browsing history in the address bar.”
Takeaways
Chrome AI search enables repeat visitors through natural language searches. But when users search with simple text Chrome will default to simple keyword matching to the page title and URL.
Exact keywords are not necessary
URLs are not necessary
Short simple text is matched via Title tag and URL
Keywords in title tag and URL that match to how users will remember the site (the topic) can still be important
The ability to rate results shows that this feature will continue to evolve
Chrome AI History is a useful feature and will likely become more prominent as people become more aware of it and people become more accustomed to using AI that’s built into their browsers and devices. This doesn’t mean it will become useful to add keywords all over the meta data but it does show how the future of SEO is growing to accommodate more than just search as AI takes a greater role in surfacing web pages.
Read the post on LinkedIn:
Introducing the new Chrome AI History feature
Featured Image by Shutterstock/Cast Of Thousands