2024 predictions by Kevin Indig
#234 🔮AI, Organic Growth and Winner / loser predictions
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AI on Innovation by Kevin Indig
Analysis of +546,000 AIO overviews
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Chat GPT Search by Kevin Indig
Chat GPT Search may have a shot at Google
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I also started an experimental WhatsApp group that already has ~450 members, where I share my research as I find it (check it out). I feel so grateful and proud about how well it’s growing!
Image Credit: Kevin Indig
I widely missed my goal for the paid newsletter, though. I had hoped for 1,000 paying subscribers and barely made it over 300.
Don’t get me wrong – 300 premium subscribers is basically an average American salary. However, that number needs to grow.
I make 80% of my income from advising, but writing and researching take up about two days of my week.
Here’s how I plan to accomplish that in three ways:
1. New: Video First
When I started to do live streaming sessions for premium subscribers in which I shared my latest research and observations, numbers started to pick up.
I also strongly believe that video is where the action is: LinkedIn added a video tab. Youtube is the No. 1 podcast platform.
Lots of stats that I shared in my annual review show that even B2B buyers want more videos from companies.
Probably most important is the fact that LLMs are getting so good at writing that video creates a much more human connection with audiences.
So, starting in January,
The premium offering consists of two live sessions a month.
The free Memo comes with a video in the email and Youtube.
I’ll experiment with short-form videos throughout the year.
What I’m working towards is not just an easier way to consume the Growth Memo, but also for you to participate.
I don’t know what this will look like exactly, but I want to turn the experience of broadcasting into collaboration. Stay tuned.
If you’re wondering whether Kevin has gone full creator mode, the answer is no. I’m still an advisor who shares his insights and experience. But I think video is the format du jour. And it’s time to adapt.
2. New: Publishing Calendar For The Free And Premium Version
I’m taking off two weeks in the summer and two weeks in the winter time to recharge and get a head-start on publishing.
In fact, I’m already taking off for a winter break this year. The next Memo comes out on January 6.
In 2025, I’ll likely take two weeks off in August and the last two weeks of the year again.
I’ve created an overview of free Memos and (paid) Live Sessions: 2025 publishing calendar.
3. New Topics
Let’s be real: SEO is not what it used to be. Yes, tech SEO is still important for large sites, and too much mediocre content still bites sites in the rear end during Core updates – nothing new on the Western front.
However, with brands getting preferential treatment in many verticals, the rise of Reddit, rogue core Updates, AI overviews, and AI chatbot search, the landscape of Search has made a profound leap.
Not only are new user interfaces powered by AI sprouting up left and right, but Google itself is evolving after almost 20 years of incremental changes.
On top of that, YouTube gets more attention than ever before, Reddit is one of the largest sites on the web, and podcasts enter a second wave of popularity.
If I want to continue covering Organic Growth, my attempt to find a term for all the non-paid marketing channels and activities, I need to expand the scope of this newsletter.
So, expect more diverse topics in non-paid marketing in 2025. I know that most Growth Memo readers care deeply about SEO.
I won’t abandon SEO but introduce you to new topics to help you become a better marketer.
And with that, I’m checking out for the rest of the year.
Until 2025,
Kevin
Featured Image: Paulo Bobita/Search Engine Journal