“We do not separate traffic by every feature in Search Console, but publishers will continue to see their traffic from Search reflected there. Check out the supported search appearances in our documentation.”
This suggests that while specific metrics will not be available for AI-organized pages, site owners will still be able to access overall traffic data.
Timeline for Expansion
When asked about the timeline for expanding this feature to other categories and regions, Google responded:
“When we previewed this feature, we mentioned expanding this to additional categories including dining, movies, music, books, hotels, and shopping. No further details to share at this time.”
While this confirms expansion plans, Google has not provided specific timelines for these rollouts.
Guidance for SEO Professionals and Content Creators
On whether new tools or guidance will be provided for optimizing content for AI-organized search results, Google emphasized that no changes are necessary:
“SEO professionals and creators don’t need to do anything differently. Search results pages organized with AI are rooted in our core Search ranking and quality systems, which we have been honing for decades to surface high quality information.”
This response suggests that existing SEO best practices should continue to be effective for visibility in these new result formats.
Looking Ahead
Google’s responses provide some clarity but also leave room for speculation.
The lack of specific tracking for AI-organized pages in Search Console may present challenges for SEO professionals in understanding the direct impact of this new feature on their traffic.
The confirmation of plans to expand to other categories like dining, movies, music, books, hotels, and shopping indicates that this update could have far-reaching effects across various industries.
Despite Google’s assurances, new best practices may emerge as the SEO community adapts to this significant change in search result presentation.
We here at SEJ will closely monitor the rollout and report on its effects and what it means for you in the coming months. Sign up for the SEJ newsletter to stay up to date.
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