Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns.
U.S. first. This is the first rolling out for U.S.-based merchants. Google wrote, “Video generation in Product Studio is currently only available for merchants in the US. We hope to expand to more countries soon.”
What Google said. Google wrote:
Starting today, Product Studio now offers AI-powered video creation tools to help you effortlessly produce high-quality product videos. With this new feature, you can transform existing product images into dynamic videos in just a few clicks, saving valuable time and resources.
How it works. Google lets merchants choose the product that they want to feature and select a video theme. From there, Google will customize the video to match your brand, enhance your images, and highlight product attributes, Google explained.
Then you can also add audio and customize the headline to promote a sales event, share your brand values, or call out what makes your product unique.
In addition, these videos can be downloaded to use across Google Ads campaigns, Google Merchant Center, your website, or other marketing channels you wish to use them on.
More details. Google posted more details in its help documentation. Google wrote, “Get started generating videos in Merchant Center or the Google & YouTube app in Shopify today. Learn more About generating videos in Product Studio.”
Why we care. If you didn’t have anyone to help you create videos for your campaigns and products, you may want to consider checking out Google’s AI tools for this, specifically within Product Studio.
Even if you do have a video company helping you with this, it may make sense to see how these compare to what Google can generate using AI.
It can save you time and money but the output of the video has to meet your desired and professional requirements.