In addition, these videos can be downloaded to use across Google Ads campaigns, Google Merchant Center, your website, or other marketing channels you wish to use them on.
More details. Google posted more details in its help documentation. Google wrote, “Get started generating videos in Merchant Center or the Google & YouTube app in Shopify today. Learn more About generating videos in Product Studio.”
Why we care. If you didn’t have anyone to help you create videos for your campaigns and products, you may want to consider checking out Google’s AI tools for this, specifically within Product Studio.
Even if you do have a video company helping you with this, it may make sense to see how these compare to what Google can generate using AI.
It can save you time and money but the output of the video has to meet your desired and professional requirements.