However, individual results may vary, and these figures have not been independently verified.
Implementation
Google will automatically display Travel Feeds in Search Ads after you Link your Hotel Center feed to a Google Ads account.
You can set feed sharing controls at the account and campaign levels.
Key points:
If you need a Hotel Center account, refer to Google’s Hotels starter guide.
Create subset feeds to link specific properties.
Use URL parameters to track clicks from travel ads.
Availability
Advertisers must have a Hotel Center account with a price accuracy rating of at least “Poor ” to use Travel Feeds in Search Ads.
The feature is currently available in 21 countries and supports 12 languages.
Looking Ahead
The expansion of Travel Feeds in Search Ads represents one of several recent changes to travel-related search results.
Google plans to test the Travel Feeds feature beyond hotels.
In the coming months, Google will include other travel-related categories such as attractions, car rentals, and events.
Featured Image: support.google.com, October 2024.