Ammon Johns tweeted:
“The biggest issue with Schema is that it is largely just self-declaration, no different in essence to META content, and we know how reliable Google decided that stuff was. So Google will use it, but they are unlikely to fully trust it.”
Ammon is right of course that structured data can’t be blindly trusted. One way to solve that problem is to use a smaller index of high quality websites the wa Perplexity AI does.
Gagan Ghotra tweeted how they sometimes would like to expand their use of structured data but are limited by what the SEO and structured data tools offer.
Read Jono Alderson’s X discussion here.
Read Jono’s article:
What if Schema.org is just… Labels?
Featured Image by Shutterstock/PureSolution
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