From this data, it seems to me that there needs to be a lot of references for chatbots to work from to define a person.
But let’s see what these bots can do with a better prompt that is a bit more advanced.
Advanced Prompt: I Want To Become An Authority In SEO. What Steps Should I Take To Reach This Goal?
Up until this point, the prompts have been a bit easy. Let’s find out how each chatbot performs when we use more advanced prompts:
ChatGPT’s Response
Screenshot from ChatGPT, April 2023
Screenshot from ChatGPT, October 2024
Screenshot from ChatGPT, October 2024
ChatGPT’s new response is more robust than in the past. As you can see, it’s more in-depth than last year’s response.
While some of the underlying responses are similar, the new formatting and added thoroughness were a welcomed addition.
And what about ChatGPT Plus?
Screenshot from ChatGPT Plus, October 2024
Between the free and premium versions of ChatGPT, there are obvious differences, mainly telling you where to take action, such as publishing content on Medium and YouTube.
Next up, let’s test the same query on Gemini.
Gemini’s Response
Screenshot from Gemini, October 2024
Gemini’s response is extensive. There are three more points that didn’t fit into the screenshot above, which include: sharing your knowledge, building an online presence, and staying consistent.
Claude’s Response
Screenshot from Claude, October 2024
Claude has a lot of good suggestions, and I especially like the mention of certifications. In terms of extensiveness, Claude continues with more recommendations:
Screenshot from Claude, October 2024
Overall, these tips are very similar, but Claude was my favorite.
ChatGPT provides me with more “light bulb” moments, explaining that I should learn things like technical SEO research, on-page optimization, and content optimization.
Knowledge seemed to be the core of ChatGPT’s recommendations. I like how the paid version of ChatGPT even tells me which publications to contribute to when trying to build my reputation.
Let’s try putting these chatbots to work on some tasks that I’m sure they can perform.
Advanced Prompt: Create A Robots.txt File Where I Block Google Search Bot, Hide My “Private” Folder, And Block The Following IP Address “123.123.123.123”
ChatGPT’s Response
Screenshot from ChatGPT, April 2023
And, the latest iteration of ChatGPT Plus gave me even more insights:
Screenshot from ChatGPT, October 2024
ChatGPT listened to my directions, reiterated them to me, showed me a makefile for the robots.txt, and then explained the parameters to use. I’m impressed.
What’s even better is that ChatGPT Plus recognizes that you cannot block an IP address using a robots.txt file.
Gemini’s Response
Screenshot from Gemini, October 2024
Gemini did really well with this task – even better than it did a year ago when it wanted to block “*” – which means everyone from crawling my site.
And you’re also given some helpful tips at the bottom to remember.
Claude’s Response
Screenshot from Claude, October 2024
Claude goes above and beyond with its explanation by providing information on what it’s doing, as well as providing a quick and easy file for you to use as your robots.txt.
ChatGPT Plus wins this test for me, although Claude’s response is very similar.
Now, let’s try a more fun, advanced prompt.
Advanced Prompt: What Are The Top 3 Destinations In Italy To Visit, And What Should I Know Before Visiting Them?
ChatGPT’s Response
Screenshot from ChatGPT, April 2023
ChatGPT does a nice job with its recommended places and provides useful tips for each that is on the same point. I also like how “St. Mark’s Square” was used, showing the bot being able to discern that “Piazza San Marco” is called “St. Mark’s Square” in English.
I wanted to see what ChatGPT Plus had to say:
Screenshot from ChatGPT Plus, October 2024
All three recommendations remained the same, but ChatGPT Plus did provide more insights.
As a follow-up question, I asked what sunglasses to wear in Italy during my trip, and the response was:
Screenshot from ChatGPT, April 2023
This was a long shot, as the AI doesn’t know my facial shape, likes and dislikes, or interests in fashion. But it did recommend some of the popular eyewear, like the world-famous Ray-Ban Aviators.
ChatGPT Plus did disappoint me this round:
Screenshot from ChatGPT Plus, October 2024
Why? If you notice, there is no mention of brands given.
Gemini’s Response
Screenshot from Gemini, October 2024
Gemini did really well here, and I actually like the recommendations that it provides.
All three recommendations remain the same from when Bard recommended them last year, but now there are extra tidbits of information to add.
Screenshot from Bard, April 2023
Reading this, I know that Rome is crowded and expensive, and if I want to learn about Italian art, I can go to the Uffizi Gallery when I’m in Florence.
Screenshot from Bard, April 2023
Gemini seems to have answers with great insights, and it seems to have gotten a lot better in the last year compared to previous iterations.
When I asked about sunglasses to wear, it came up with similar answers as ChatGPT, but even more specific models. Again, Bard (now Gemini) doesn’t know much about me personally:
Screenshot from Bard, April 2023
And, like with ChatGPT, I’ve found something interesting:
Screenshot from Gemini, October 2024
Gemini also stopped recommending specific brands of sunglasses, which is a shame.
I think adding specific brands made the responses more solid, but it seems that all chatbots are removing the names of the sunglasses to wear.
With this in mind, let’s see what Claude has to say.
Claude’s Response
Screenshot from Claude, October 2024
Claude’s response is impressive. Rome, Florence and Venice are all mentioned, and the Italian equivalent of the cities are given, too.
Key attractions are provided, with additional tips for visiting, which are extremely helpful and accurate.
Screenshot from Claude, October 2024
Gemini and Claude win this query because they provide more in-depth, meaningful answers. I see some similarities between these two responses and would love to see the sources for both.
And for the sunglasses query, you be the judge. Some of the recommendations on the list may be out of range for many travelers:
Screenshot from Claude, October 2024
Claude is, as usual, very in-depth and a bit slower in providing the answer. But, when the answer is provided, it gives you insights into each sunglass brand.
Which Chatbot Is Better At This Stage?
Each tool has its own strengths and weaknesses.
It’s clear that Gemini lacks in its initial response, although it’s quick and provides decent answers. Gemini has a nice UI, and I believe it has the answers. But I also think it has some “brain fog,” or should we call it “bit fog?”
Claude’s bot is very polished and ideal for people looking for in-depth answers with explanations.
The platform is nice to use, but I’m hearing ads are being integrated into it, which will be interesting. Will ads take priority in chat? For example, if I asked my last question about Italy, would ads:
Gain priority in what information is displayed?
Cause misinformation? For example, would the top pizza place be a paid ad from a place with horrible reviews instead of the top-rated pizzeria?
ChatGPT, Gemini, and Claude are all interesting tools, but what does the future hold for publishers and users? That’s something I cannot answer; no one can yet.
And There’s Also The Major Question: Is AI “Out Of Control?”
Elon Musk, Steve Wozniak, and over a thousand other leaders in tech, AI, ethics, and more called for a six-month pause on AI beyond GPT-4 back in 2023.
The pause was not to hinder progress but to allow time to understand the “profound risks to society and humanity.”
Since then, a lot has changed:
Elon Musk’s X has released Grok
AI has been used to create images to influence elections
AI is used in some form by nearly 80% of companies
And in the SEO industry, we’re seeing AI pop up everywhere, from tools to help with keyword research to data analysis, copywriting and more.
For many, AI is helping them be more productive and efficient, but there are others who believe that AI is filling the Internet with “junk.”
What are your thoughts on these AI tools? Should we pause anything beyond GPT-4 until new measures are in place? Are the AI tools actually AI?
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