900% growth in ChatGPT referrals for the events industry
400%+ growth in ChatGPT traffic for e-commerce and finance sectors
Consistent growth across all models except CoPilot
Bell explains what this could mean for websites:
“If you extrapolate out, if you average all of these out, let’s say roughly 200% growth in organic or AI traffic every 90 days for the next 12 months, it can be up to 20% of overall traffic to a website.”
🚨 Free Tool Alert 🚨
Previsible has created a free Looker Studio dashboard to help businesses track website traffic from Language Learning Models (LLMs) like ChatGPT, Perplexity, Co-pilot, Gemini, and Claude.
You can select your Google Analytics 4 (GA4) account and a date range to view data.
The dashboard shows:
Organic Sessions: Total organic sessions during the selected time.
Total LLM Sessions: Number of sessions from LLMs, with percentage breakdowns.
LLM Traffic Over Time: A line graph showing LLM traffic trends, with separate lines for each LLM.
LLM Traffic by Landing Page: A table of top landing pages from LLM traffic, including sessions, percentages, average time on page, and comparison to site averages.
How This Helps
By analyzing this data, you can:
Assess the impact of LLMs on your traffic compared to organic traffic.
Identify which LLMs drive the most traffic and adjust your content.
Track LLM traffic growth over time and adapt your strategies.
Discover popular landing pages among LLM users and improve them for engagement.
Compare time spent by LLM users on each page to the site average to identify areas for improvement.
In Summary
Here are three key takeaways from the study:
Finance websites are seeing the strongest LLM referral activity, with blog content receiving the majority of visits
Product pages rarely surface in LLM results, suggesting the need for adjusted e-commerce strategies
Growth rates are significant, potentially reaching 20% of total traffic within a year if current trends continue
When looking at these trends, it’s important to keep a balanced approach to getting traffic and optimizing your strategies.
Don’t pursue AI traffic if it could hurt your sales.
AI language models are becoming new sources of website traffic. However, they currently make up only about 0.25% of overall traffic in the sectors that are most affected.
It will be interesting to see how this number changes by next year.
Featured Image: Koshiro K/Shutterstock