Screenshot from: blogs.bing.com, October 2024.
In practice, I found the wait was long and sometimes the searches would fail before completing.
The ideal way to utilize this search experience is to click on the suggestions provided after entering “Bing generative search” into the search bar.
Potential Impact
Bing’s generative search results include citations and links to original sources.
Screenshot from: blogs.bing.com, October 2024.
This approach is intended to drive traffic to publishers, but it remains to be seen how effective this will be in practice.
Bing encourages users to provide feedback on the new feature using thumbs up/down icons or the dedicated feedback button.
See also: Google AIO Is Ranking More Niche Specific Sites
Looking Ahead
This development comes as search engines increasingly use AI to enhance their capabilities.
As Bing rolls out this expanded generative search feature, remember the technology is still in beta, so performance and accuracy may vary.
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