YouTube citations in Google AI Overviews grew 25.21% since Jan. 1 – and this surge was particularly seen in the healthcare industry, according to new data from enterprise SEO platform BrightEdge.
Why we care. Even though Google’s lawyer said less than 1% of YouTube video views come from search, Google continues to give preference to videos from its YouTube platform – especially for visual demonstrations, step-by-step tutorials, and product comparisons. If you want to be visible in AI Overviews, you may want to align your YouTube and SEO strategies so your videos are cited in AI Overviews.
By the numbers. Here is where YouTube’s presence in AI Overviews increased most significanlty:
Instructional content: Up 35.6% with “how-to” queries leading at 22.4%.
Visual demonstrations: Up 32.5%, shown on queries for physical techniques and style guides.
Verification/examples: Up 22.5%, cited for product comparisons and visual proof.
Current events: Up 9.4%, cited in breaking news and live coverage queries.
By industry. Here is the state of YouTube citations by industry:
Healthcare: 41.97%
eCommerce: 30.87%
B2B Tech: 18.68%
Finance: 9.52%
Travel: 8.65%
Insurance: 8.62%
Education: 3.87%
Dig deeper. YouTube citations in Google AI Overviews surge 300%
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About the author
Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.