Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager at Google Analytics.
How it works.
Creating a Collection:
Admins and editors can create up to seven collections per property.
Navigate to Library in the left-side menu.
Click Create new collection and choose either a blank collection or a predefined template.
Add a Collection Name and create up to five topics.
Drag and drop Detail and Overview reports into the topics (each topic can hold up to 10 reports).
Click Save and Publish to make the collection visible.
Publishing a Collection:
Navigate to Library, locate the saved collection, click More, and select Publish.
Collections appear alphabetically in the left navigation.
Adding reports to a Collection:
Ensure the report exists in the report library.
Navigate to Library, locate the target collection, and click Edit collection.
Drag the report into a topic and click Save.
Get the newsletter search marketers rely on.
Customizing with templates:
Google Analytics offers prebuilt templates, including:
App Developer. Focuses on in-app user experience.
Business Objectives. Aligns reports with business goals.
Games Reporting. Optimized for gaming metrics.
Life Cycle. Tracks user journeys from acquisition to retention.
Search Console. Integrates search performance data.
User. Provides demographic and technology insights.
Users can modify these templates by adding, reordering, or deleting reports.
Why we care. This update enables businesses to streamline reporting, ensuring teams access the most relevant data quickly. An example is this report where the Transaction ID dimension has been added to the Custom Reports builder, to build reports against Transaction ID.
The big picture:
Collections created from templates are linked by default, meaning they automatically update when Google modifies the template.
Admins can unlink collections to prevent automatic updates.
What’s next:
Google Analytics is expanding customization options, including the ability to edit default reports with additional dimensions and metrics.
The Transaction ID dimension is now available in the Custom Reports builder, allowing businesses to generate reports based on specific transactions.
Bottom line. Google Analytics’ new customization features empower businesses to create a reporting structure that fits their needs, improving efficiency and data accessibility.
Add Search Engine Land to your Google News feed.
New on Search Engine Land
About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.