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Tag: strategy
Understanding Their Role In Enterprise-Level SEO Strategy
[ad_1] Understanding total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) isn’t just useful for marketers. It’s an important tool for assessing whether a business idea is viable. These metrics give …
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Google sunsets Maximum CPV strategy for Video View campaigns
[ad_1] Google Ads will make significant changes to Video View Campaigns starting in April. Google is introducing a Target Cost-Per-View (CPV) bidding strategy and replacing the Maximum CPV option for new campaigns. Existing campaigns using …
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How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy
[ad_1] Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of relationships between entities defined using …
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Google CEO’s 2025 AI Strategy Deemphasizes Search Box
[ad_1] Google’s Sundar Pichai outlined the 2025 strategy, emphasizing consumer-focused AI, rapid development of agentic apps, a Chrome AI prototype called Project Mariner, and upgrades to Gemini and Project Astra, signaling a shift toward AI …
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How content is critical to a winning ecommerce strategy
[ad_1] Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer …
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How to level up your keyword strategy
[ad_1] The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer sophistication …
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An Introduction To SEO Strategy For A Digital Presence
[ad_1] This edited extract is from Digital and Social Media Marketing: A Results-Driven Approach edited by Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton ©2024 and is reproduced with permission from Routledge. The extract below …
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Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It)
[ad_1] This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further into user …
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SEO Content Strategy: Discovering What Your Audience Wants
[ad_1] In the rapidly evolving world of SEO, staying ahead of the curve is critical. Traditional SEO focuses on optimizing for keywords and topics directly related to your business. However, as markets become increasingly saturated, …
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