In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited …
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Tag: spend
Google Ad spend grows despite AI changes
Google search advertising spending rose 11% year-over-year in Q3 2024, showing resilience despite slower pricing growth and the introduction of AI-powered features according to Tinuiti’s latest Digital Ads Benchmark Report. Overall performance. Google search ad …
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How to boost efficiency and reduce wasted spend
In the world of Amazon advertising, every dollar counts. The right strategies can turn your ad spend into a powerful engine that fuels growth, drives sales and amplifies your brand visibility. Even so, without careful …
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