Human nature craves connection, so much so that we seek it almost everywhere we can find it – at social events, in our jobs, and now online in micro-communities. The desire to feel camaraderie and …
Continue readingTag: Media
How Social Media Enhances SEO: Strategies For Change
The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates …
Continue readingPPC And Paid Media Budget Planning Tips for 2025
One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC budget isn’t just about how …
Continue readingHow Social Media Enhances SEO: Strategies For Change
The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates …
Continue readingHow Marketers Can Reach Gen Z On Social Media
Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives. More than just very demure …
Continue reading5 KPIs to measure paid media success and 5 to measure business success
Measuring PPC success can be challenging when teams lack clear, actionable metrics. Without the right KPIs, it’s challenging to know whether your paid media campaigns or business initiatives are truly performing. This lack of clarity …
Continue readingHow to manage a paid media budget: Allocation, risk and scaling
For businesses that prioritize profit margins and cash flow, the ability to manage an advertising budget is a fundamental skill. Overspending due to human error almost always means a difficult conversation with clients and stakeholders. …
Continue readingIt’s Time To Spring Forward In The Media And Marketing Industries
This morning, The Outlook Study: August Update has been released by the IAB as an update to their initial November 2023 study and provides a snapshot of projected ad spend, opportunities, and challenges for the …
Continue readingHow To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media
The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get these right, and you’ll create a …
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