Yelp introduced more than 20 features aimed at enhancing user experience and supporting business owners. Key highlights include AI-powered Review Insights, personalized home feeds, and smarter ad optimization, marking a significant leap in leveraging AI …
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Google sunsets Local Services Ads mobile app, shifts focus to web platform
Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Existing app users can continue using it until …
Continue readingGoogle’s Local Services Ads feature raises cost concerns
A “Request Competitive Quotes” button in Google Local Services Ads is causing uncertainty among advertisers about potential hidden costs. How it works: Users click the “Request Competitive Quotes” button. They select multiple businesses for quotes. …
Continue readingGoogle is making a major change to Local Service Ads
Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with Google positioning the Business Profile …
Continue readingYelp Sues Google Over Local Search Dominance
Yelp has filed an antitrust lawsuit against Google in federal court in San Francisco. The suit alleges that Google has illegally leveraged its monopoly in general search to dominate the local search and local search …
Continue readingYelp sues Google, alleging illegal dominance of local search
A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp …
Continue readingCracking Open The SEO Bucket: Proven Local Marketing Strategies
Want to boost your local visibility and improve user experience with expert insights from big brands? Watch on-demand as we simplify local SEO with five key strategies for success. You’ll walk away with actionable steps …
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