Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand.
Pulling that information together takes time and effort, so we’ve done the legwork for you.
Our complete marketing calendar for 2025 with a template gives you all the information you need to plan your content.
You can customize this easily referenceable table and pull out the relevant dates for your business to create your own 2025 marketing calendar.
For planning content and social media campaigns, using a marketing calendar gives you insights and opportunities to tie your content into well-known events in engaging ways.
These range from big sporting events to awareness months that you can plan content around to public holidays so you can leverage them for engagement.
Free Marketing Calendar And Template For 2025
Below, we have listed some of the major holiday highlights for 2025. We have also compiled a free spreadsheet that lists many obscure awareness days to help you plan content in any niche.
The full marketing calendar and template are available at the end of the article, with a breakdown of each month.
This calendar focuses mainly on the U.S. and Canada, with some major international and religious holidays included.
Your 2025 Holiday Marketing Calendar
January
January is a time of resolutions and fresh starts, with many picking a goal for the year or looking to make a change.
It can be a slow start, given that many people are still recovering from the end of last year, but that gives you time to plan your calendar and ease into a new year of content.
There are plenty of broad activities to lean into, like Veganuary and National Hobby Month, to connect with audience lifestyles.
Events in January always have all eyes on them, too, like the Golden Globes and Winter X Games, so content around them can kickstart your 2025 engagement.
Monthly Observances
International Creativity Month
National Blood Donor Month
National Braille Literacy Month
National Hobby Month
Dry January
Veganuary
Weekly Observances
January 1-7 – New Year’s Resolutions Week
January 1-7 – Celebration of Life Week
January 12-18 – National Pizza Week
January 12-18 – Home Office and Security Week
Days
January 1 – New Year’s Day
January 1 – Global Family Day
January 2 – National Science Fiction Day
January 4 – World Braille Day
January 5 – National Screenwriters Day
January 5 – 82nd Annual Golden Globes Awards
January 6 – Epiphany
January 7 – Orthodox Christmas Day
January 11 – International Thank You Day
January 13 – Korean American Day
January 13 – Stephen Foster Memorial Day
January 14 – Orthodox New Year
January 14 – Ratification Day
January 17 – Ditch New Year’s Resolutions Day
January 17 – Benjamin Franklin Day
January 20 – Martin Luther King Jr. Day
January 20 – Inauguration Day
January 21 – National Hug Day
January 23 – National Pie Day
January 23-25 – Winter X Games
January 23 (to February 2) – Sundance Film Festival
January 24 – International Day of Education
January 27 – International Holocaust Remembrance Day
January 28 – Data Privacy Day
January 29 – Lunar New Year
Popular Hashtags For January
#NewYearsDay
#ScienceFictionDay
#NationalTriviaDay
#NationalBirdDay
#NationalStickerDay
#GetToKnowYourCustomersDay
#CheeseLoversDay
#MLKDay
#NationalHuggingDay
#PieDay
#NationalComplimentDay
#PrivacyAware
February
Despite being the shortest month, February is full of interesting events you can leverage for your marketing campaigns.
The colder days can leave people looking for things to get involved with from the comfort of their homes. So, make sure your content is working in line with popular days to attract people to your organization’s content.
February may be short, but it offers plenty of opportunities to tap into the heart of the season and connect with your audience.
Monthly Observances
Black History Month
American Heart Month
National Heart Month
National Weddings Month
National Cancer Prevention Month
National Library Lovers Month
Celebration of Chocolate Month
Weekly Observances
February 6-11 – New York Fashion Week
February 7-13 – African Heritage and Health Week
February 9-15 – Freelance Writers Appreciation Week
February 9-15 – International Flirting Week
February 14-20 – Random Acts of Kindness Week
February 16-22 – Engineers’ Week
February 17-23 – National Pancake Week
February 24-March 2 – National Eating Disorders Awareness Week
Days
February 1 – First Day of Black History Month
February 1 – National Freedom Day
February 1 – National Change Your Password Day
February 2 – Groundhog Day
February 2 – 67th Annual Grammy Awards
February 4 – World Cancer Day
February 5 – National Girls and Women in Sports Day
February 9 – National Pizza Day
February 9 – Super Bowl LIX
February 11 – International Day of Women and Girls in Science
February 12 – Abraham Lincoln’s Birthday
February 12 – Red Hand Day
February 12 – Georgia Day
February 12 – Darwin Day
February 13 – World Radio Day
February 14 – Valentine’s Day
February 15 – Susan B. Anthony’s Birthday
February 16 – NBA All-Stars
February 17 – Presidents’ Day
February 22 – George Washington’s Birthday
February 28 – Ramadan starts
Popular Hashtags For February
#GroundhogDay
#WorldCancerDay
#NationalWeatherpersonsDay
#SendACardToAFriendDay
#BoyScoutsDay
#NationalPizzaDay
#ValentinesDay
#RandomActsOfKindnessDay
#PresidentsDay
#LoveYourPetDay
March
March marks the beginning of spring, and the days start to get longer. Whether March Madness turns up the heat or Pi Day inspires a little fun, there are plenty of exciting events to get your content involved with.
Some of the monthly observances, such as Women’s History Month or The Great American Cleanup, can serve as great causes for regular engagement this month.
Monthly Observances
Women’s History Month
Nutrition Month
Music in Our Schools Month
Craft Month
American Red Cross Month
The Great American Cleanup
Ramadan ends on March 29
Weekly Observances
March 9-15 – Girl Scout Week
March 9-15 – National Sleep Awareness Week
March 18-24 – National Agriculture Week
March 23-29 – National Cleaning Week
Days
March 1 – Zero Discrimination Day
March 2 – 97th Academy Awards Ceremony
March 3 – World Wildlife Day
March 3 – National Anthem Day
March 4 – International HPV Awareness Day
March 4 – Mardi Gras
March 7 – Employee Appreciation Day
March 7 – Global Unplugging Day
March 8 – International Women’s Day
March 9 – Daylight Savings
March 13 – Purim
March 14 – Pi Day
March 14 – World Sleep Day
March 15 – The Ides of March
March 17 – St. Patrick’s Day
March 18 – NCAA March Madness
March 18 – Global Recycling Day
March 20 – Nowruz
March 20 – Spring Equinox
March 22 – World Water Day
March 26 – Epilepsy Awareness Day
March 27 – World Theatre Day
March 27 – MLB Opening Day
March 29 – Ramadan ends
March 30-31 – Eid-Al-Fitr
Popular Hashtags for March
#PeanutButterLoversDay
#EmployeeAppreciationDay
#ReadAcrossAmerica
#DrSeuss
#WorldWildlifeDay
#NationalGrammarDay
#BeBoldForChange
#DaylightSavings
#PiDay
#StPatricksDay
#FirstDayofSpring
#WorldWaterDay
#NationalPuppyDay
#PurpleDay
#NationalDoctorsDay
#EarthHour
April
April is probably best known for April Fools’ Day, and a chance to get creative with parody and spoof content for your calendar that can make your customers smile.
Earth Month also means you can make more eco-friendly posts about your organization’s commitment to reducing its impact on the planet.
You also might want to get your cape out of storage on April 28 for National Superhero Day.
Monthly Observances
Earth Month
National Autism Awareness Month
Parkinson’s Awareness Month
Celebrate Diversity Month
Stress Awareness Month
Weekly Observances
April 20-26 – National Volunteer Week
April 20-26 – Administrative Professionals Week
April 21-25 – Every Kid Healthy Week
April 21-27 – Animal Cruelty/Human Violence Awareness Week
Days
April 1 – April Fool’s Day
April 2 – World Autism Awareness Day
April 2 – International Children’s Book Day
April 2 – National Walking Day
April 7 – National Beer Day
April 7 – World Health Day
April 7-13 – Masters Tournament PGA
April 11 – National Pet Day
April 11-13/18-20 – Coachella Music Festival
April 12 – Passover starts
April 13 – Thomas Jefferson’s Birthday
April 13 – Palm Sunday
April 13-15 – Songkran
April 15 – American Sign Language Day
April 15 – Tax Day
April 16 – Emancipation Day
April 17 – Maundy Thursday
April 18 – Good Friday
April 19 – Holy Saturday
April 19 – Patriots’ Day
April 20 – Easter Sunday
April 20 – Passover ends
April 21 – Easter Monday
April 21 – Boston Marathon
April 21 – World Creativity and Innovation Day
April 22 – Earth Day
April 23 – Yom HaShoah
April 25 – Arbor Day
April 27 – World Design Day
April 28 – National Superhero Day
April 30 – National Honesty Day
April 30 – Yom Ha’atzmaut
Popular Hashtags For April:
#AprilFools
#WAAD
#FindARainbowDay
#NationalWalkingDay
#LetsTalk
#EqualPayDay
#TaxDay
#NH5D
#NationalLookAlikeDay
#AdministrativeProfessionalsDay
#DenimDay
#EndMalariaForGood
#COUNTONME
#ArborDay
#NationalHonestyDay
#AdoptAShelterPetDay
May
May brings a lot of variety with it as there are plenty of good causes to raise awareness for, plus major sporting events and unique celebrations you can join in with.
Cinco de Mayo, the Kentucky Derby, and Memorial Day are just a few examples of events that will have lots of people paying attention and can make for great marketing themes.
Monthly Observances
ALS Awareness
Asthma Awareness Month
Asian Pacific American Heritage Month
Jewish American Heritage Month
National Celiac Disease Awareness Month
National Clean Air Month
Better Sleep Month
Lupus Awareness Month
Weekly Observances
May 4-10 – National Pet Week
May 4-10 – National Travel & Tourism Week
May 4-10 – Drinking Water Week
May 6-12 – National Nurses Week
May 11-17 – Food Allergy Awareness Week
Days
May 1 – May Day
May 1 – Law Day
May 1 – Lei Day
May 1 – World Password Day
May 3 – Kentucky Derby
May 4 – Star Wars Day
May 4 – International Firefighters Day
May 5 – Cinco De Mayo
May 6 – National Nurses Day
May 8 – World Red Cross and Red Crescent Day
May 10 – World Lupus Day
May 10 – World Fair Trade Day
May 11 – Mother’s Day
May 15-18 – PGA Championship
May 15 – International Day of Families
May 16 – Malcolm X Day
May 17 – Internet Day
May 18 – National HIV Vaccine Awareness Day
May 19 – Victoria Day (Canada)
May 20 – World Bee Day
May 21 – World Meditation Day
May 25 – Geek Pride Day
May 25-June 8 – French Open
May 25 – Indianapolis 500
May 26 – Memorial Day
May 28 – World Hunger Day
May 31 – Chinese Dragon Boat Festival
Popular Hashtags For May:
#RedNoseDay
#MayDay
#WorldPasswordDay
#StarWarsDay & #Maythe4thBeWithYou
#InternationalFirefightersDay
#CincoDeMayo
#MothersDay
#BTWD
#MemorialDay & #MDW
June
Once June has arrived, it’s finally starting to feel like summer. Everyone wants to make the most of the sunshine, and the positive energies are flowing.
Given that June also marks Great Outdoors Month, this is a great opportunity to make your brand a must-have companion for planning a beachside vacation or hosting a cookout.
You can also show your support for LGBTQ+ Pride, Flag Day, and Father’s Day, along with all the other events listed here.
Monthly Observances
LGBTQ Pride Month
Caribbean-American Heritage Month
Great Outdoors Month
Men’s Health Month
National Safety Month
National Zoo and Aquarium Month
Weekly Observances
June 1-7 – National Garden Week
June 1-7 – National Headache Awareness Week
June 9-15 – National Men’s Health Week
June 15-21 – National Roller Coaster Week
Days
June 1 – Global Parents Day
June 11 – Shavuot
June 5 – Hot Air Balloon Day
June 5 – World Environment Day
June 6 – D-Day
June 7 – Belmont Stakes
June 8 – World Oceans Day
June 8 – National Best Friends Day
June 8 – Tony Awards
June 9 – Donald Duck Day
June 11 – Kamehameha Day
June 12-15 – Bonnaroo Music Festival
June 12-15 – U.S. Open PGA
June 14 – National Flag Day
June 15 – Trinity Sunday
June 15 – Father’s Day
June 19 – Juneteenth
June 21 – Summer Solstice
June 23 – International Widows Day
June 30 – International Asteroid Day
June 30-July 13 – Wimbledon
Popular Hashtags For June:
#NationalDonutDay
#FathersDay
#NationalSelfieDay
#TakeYourDogToWorkDay
#HandshakeDay
#SMDay
July
July presents lots of opportunities for savvy marketers, from the 4th of July to the International Day of Friendship.
As we enter the summer slow-down period, there’s lots to celebrate that can help to feed your social media content to keep customers engaged.
So celebrate your independence, indulge in a little ice cream, and bring people together with one of the many events in July.
Monthly Observances
Family Golf Month
Ice Cream Month
National Parks and Recreation Month
National Picnic Month
National Independent Retailer Month
National Blueberry Month
Weekly Observances
July 14-20 – Capture the Sunset Week
Days
July 1 – International Joke Day
July 2 – World UFO Day
July 4 – Independence Day
July 5-6 – Ashura
July 5-July 27 – Tour de France
July 6 – International Kissing Day
July 7 – World Chocolate Day
July 8 – National Video Games Day
July 11 – World Population Day
July 12 – Pecan Pie Day
July 15 – MLB All-Star Game
July 16 – Moon Landing Anniversary
July 17 – World Emoji Day
July 18 – Nelson Mandela International Day
July 20 – International Chess Day
July 20 – National Moon Day
July 21 – National Junk Food Day
July 24 – Amelia Earhart Day
July 26 – Aunt and Uncle Day
July 27 – Parents’ Day
July 28 – World Hepatitis Day
July 30 – International Day of Friendship
July 31 – World Ranger Day
Popular Hashtags For July:
#NationalPostalWorkerDay
#WorldUFODay
#WorldEmojiDay
#DayOfFriendship
August
We’ve hit the hottest days by August as back-to-school looms, and we welcome the return of football.
While many are topping up their tans and making the most of the final Summer days, August still provides lots of opportunities to align your content with wider events.
Make sure you’re using your marketing calendar to the fullest extent to post any sunny seasonal content promptly before fall arrives.
Monthly Observances
Back to School Month
National Breastfeeding Month
Family Fun Month
National Peach Month
Weekly Observances
August 1-7 – International Clown Week
August 3-9 – National Farmers’ Market Week
August 25-31 – Be Kind to Humankind Week
Days
August 1 – National Girlfriends Day
August 1 – International Beer Day
August 2 – NFL Hall of Fame Game & Pre-season
August 3 – National Friendship Day
August 7 – Purple Heart Day
August 8 – International Cat Day
August 9 – Book Lover’s Day
August 9 – Raksha Bandhan
August 11 – National Son and Daughter Day
August 11 – Victory Day
August 13 – Left Handers Day
August 15 – Assumption of Mary
August 16 – National Honey Bee Day
August 19 – World Humanitarian Day
August 20 – National Radio Day
August 21 – Senior Citizens Day
August 26 – Women’s Equality Day
August 30 – Frankenstein Day
August 30 – National Beach Day
Popular Hashtags For August:
#InternationalCatDay
#NationalBookLoversDay
#WorldElephantDay
#LefthandersDay
#WorldPhotoDay
#WorldHumanitarianDay
#NationalLemonadeDay
#NationalDogDay
#WomensEqualityDay
September
As fall begins, some of the bigger events happening in September are Hispanic Heritage Month, Grandparents Day, and, of course, Labor Day.
There are also plenty of other events to inspire you, from Oktoberfest to National Yoga Month. Plus, a National Coffee Day for those who struggle to start their day without a caffeine fix.
Monthly Observances
Wilderness Month
National Food Safety Education Month
National Yoga Month
Whole Grains Month
Hispanic Heritage Month (September 15 – October 15)
Weekly Observances
September 7-13 – National Suicide Prevention Week
September 14-20 – National Indoor Plant Week
September 15-21 – Pollution Prevention Week
September 21-27 – National Dog Week
Days
September 1 – Labor Day
September 2 – VJ Day
September 4 – National Wildlife Day
September 5 – International Day of Charity
September 6 – National Fight Procrastination Day
September 7 – National Grandparents Day
September 8 – Pardon Day
September 11 – 9/11
September 11 – Patriot Day
September 12 – Video Games Day
September 13 – Uncle Sam Day
September 15 – Greenpeace Day
September 17 – Constitution Day
September 20 – Oktoberfest begins
September 21 – International Day of Peace
September 22 – World Car-Free Day
September 23 – September Equinox
September 24 – World Bollywood Day
September 26 – Native American Day
September 27 – World Tourism Day
September 29 – National Coffee Day (US)
September 29 – Confucius Day
September 29 – World Heart Day
Popular Hashtags For September:
#LaborDay
#NationalWildlifeDay
#CharityDay
#ReadABookDay
#911Day
#NationalVideoGamesDay
#TalkLikeAPirateDay
#PeaceDay
#CarFreeDay
#WorldRabiesDay
#GoodNeighborDay
#InternationalPodcastDay
October
It’s that time of year when pumpkin spice lattes roll around again.
While October is known as the spooky season to many, there’s much more to this month than just Halloween – there’s Teacher’s Day, World Mental Health Day, and Spirit Day, to name a few, around which your organization can look to create content.
Monthly Observances
Breast Cancer Awareness Month
Bully Prevention Month
Halloween Safety Month
Financial Planning Month
National Pizza Month
Weekly Observances
October 5-11 – Fire Prevention Week
October 13-19 – Earth Science Week
October 19-25 – National Business Women’s Week
Days
October 1 – International Coffee Day
October 1 – World Vegetarian Day
October 1 – Yom Kippur
October 3 – National Techies Day
October 5 – World Teacher’s Day
October 5 – Oktoberfest ends
October 6 – Child Health Day
October 10 – World Mental Health Day
October 11 – National Coming Out Day
October 13 – Indigenous Peoples’ Day
October 13 – Columbus Day
October 13 – Thanksgiving Day (Canada)
October 16 – World Food Day
October 16 – Spirit Day (Anti-bullying)
October 18 – Sweetest Day
October 24 – United Nations Day
October 25 – Make a Difference Day
October 30 – Mischief Night
October 31 – Halloween
Popular Hashtags For October:
#InternationalCoffeeDay
#TechiesDay
#NationalTacoDay
#WorldSmileDay
#WorldTeachersDay
#WorldHabitatDay
#WorldMentalHealthDay
#BossesDay
#UNDay
#ChecklistDay
#Halloween
November
During the month in which we all give thanks, there is also a wide range of causes you can help out with or raise awareness for, like Movember and America Recycles Day.
You should also mark your marketing calendar for arguably the biggest sales events of the year – Black Friday and Cyber Monday (December 1) – which are sure to be on everyone’s radar.
Monthly Observances
Native American Heritage Month
Movember
World Vegan Month
Novel Writing Month
National Gratitude Month
Weekly Observances
November 16-22 – American Education Week
November 24-30 – Game and Puzzle Week
Days
November 1 – Day of the Dead/Día de los Muertos
November 1 – All Saints’ Day
November 1 – World Vegan Day
November 2 – Daylight Savings Time ends
November 4 – Melbourne Cup Day
November 8 – STEM Day
November 9 – World Freedom Day
November 10 – Marine Corps Birthday
November 11 – Veterans Day
November 13 – World Kindness Day
November 14 – World Diabetes Day
November 18 – National Entrepreneurs Day
November 24 – Evolution Day
November 27 – Thanksgiving Day
November 28 – Native American Heritage Day
November 28 – Black Friday
Popular Hashtags For November:
#WorldVeganDay
#NationalSandwichDay
#DaylightSavings
#CappuccinoDay
#STEMDay
#VeteransDay
#WKD
#WDD
#BeRecycled
#EntrepreneursDay
#Thanksgiving
#ShopSmall
December
December is here, and the end of the year is in sight.
Although 2026 is right around the corner, and you might want to start planning your content calendar for next year, don’t neglect your content in the run-up to the holidays.
Send your year off in style with marketing campaigns dedicated to events like Nobel Prize Day, Rosa Parks Day, Green Monday, and more.
You can even do a content wrap-up of your best moments from the year – and make sure to get your 2026 marketing calendar sorted early before the post-Christmas wind-down.
Monthly Observances
Human Rights Month
Operation Santa Paws
Safe Toys and Gifts Month
World Food Service Safety Month
Weekly Observances
December 14-22 – Hanukkah (Chanukah)
December 26-January 1 – Kwanzaa
Days
December 1 – World AIDS Day
December 1 – Rosa Parks Day
December 1 – Cyber Monday
December 3 – International Day of Persons with Disabilities
December 6 – St. Nicholas Day
December 7 – Pearl Harbor Remembrance Day
December 7 – National Letter Writing Day
December 8 – Feast of the Immaculate Conception
December 8 – Green Monday
December 10 – Nobel Prize Day
December 10 – Human Rights Day
December 11 – UNICEF Anniversary
December 15 – Bill of Rights Day
December 18 – National Twin Day
December 21 – Winter Solstice
December 22 – Forefathers Day
December 23 – Festivus
December 24 – Christmas Eve
December 25 – Christmas Day
December 25 – Hanukkah
December 26 – Kwanzaa
December 26 – Boxing Day
December 31 – New Year’s Eve
Popular Hashtags For December:
#IDPWD
#NationalCookieDay
#NobelPrize
#WinterSolstice
#NYE
The Complete Marketing Calendar And Template To Plan 2025
You can find the link to our complete marketing calendar and template for 2025 right here.
By having a content plan set out months in advance, you can rest assured that you’ll have great ideas to work with throughout the year.
And just because you have a plan doesn’t mean you can’t adapt if something interesting happens later in the year.
Simply rearrange your calendar and work your trending content around key dates.
Keep track of what ideas work throughout the year and use them to help guide your marketing calendar for 2025, so you can double down on successful content ideas.
Featured Image: Paulo Bobita/Search Engine Journal