Google Shopping is a Google Ads product that allows advertisers to serve feed-based ads on the search engine results page (SERPs). The auction for Shopping Ads works in a similar way to Google Text Ads, …
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Kategori: Seo
9 essential geotargeting tactics for Google Ads
Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, targeting the right locations can …
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2025 Marketing Trends: The End Of SEO?
Want to feel like a location marketing superhero? Welcome to the AI era, where your marketing sidekick (AI, of course) is here to help you save the day! From boosting creativity to simplifying the complex, …
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Is AI making PPC marketers better or worse?
A panel of three PPC marketing experts – Greg Finn (Cypress North), Kerri Amodio (Refine Labs), and Menachem Ani (JXT Group) – tackled a fundamental question at SMX Next: Is AI making marketers better? The panel …
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Google Faces EU Charges Over Alleged DMA Breaches
The European Commission is reportedly preparing to charge Google with not fully complying with the Digital Markets Act (DMA). According to sources, Google’s recent tweaks to its search algorithms haven’t satisfied regulators’ requirements, prompting the …
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Google Ads to remove parked domain placements by default
Google Ads is making a major change to its Search Partner Network by automatically opting all accounts out of serving ads on parked domains, websites that are registered but not actively developed, starting March 19. …
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ChatGPT Referral Traffic To Publishers Remains Minimal
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic. ChatGPT referrals to publishers are growing eightfold but remain under 0.1% of total traffic. The New …
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Google faces EU charges over search bias
The European Commission is preparing to charge Google with violating the Digital Markets Act (DMA) after the tech giant’s proposed changes to search results failed to satisfy regulators and rivals, according to sources familiar with …
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Hostinger Horizons Enables Anyone To Build Web Apps With AI
Hostinger announced a new service called Hostinger Horizons that allows anyone to build interactive online apps (like an AI-based website builder) without having to code or hire programmers. The new service allows users to turn …
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7 video optimization tips to boost your organic reach in 2025
Even in 2025, as platforms like LinkedIn (not known for creativity) double down on video, many new clients coming to us still haven’t made it part of their organic strategy. So, why should you invest …
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